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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising Luke Sullivan
Publisher: Wiley

€�How to Write a Strong Creative Brief,” Shane Weaver, OgilvyOne Hong Kong, 2001. Also, for IMC 615, I bought Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising for the Kindle. Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising, Luke Sullivan, Wiley, 2008. €�The Perfect Brief,” Faris Yakob, 2006. I also convert my weekly lessons to PDF and read them on my Kindle. Between clarity, creativity, and influence? Advertising legend William Bernbach sums it up: From Hey, Whipple, squeeze this: A Guide to Creating Great Ads. To Hide In: Insanity, Addiction, and Rock 'n' Roll in the Shadow of the Mayo Clinic, and also author of of the popular advertising book Hey Whipple, Squeeze This: A Guide to Creating Great Ads. Hey, Whipple, Squeeze This: The Classic Guide to Creating Great AdsThe classic (and irreverent) bestselling guide to creating great advertising. Hey Whipple, Squeeze This has inspired a generation of ad students, cop.